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Counterly vs Moraware CounterGo
Moraware CounterGo and Counterly both end at the same place — square footage, linear feet of finished edge, a slab layout, and a priced quote. They differ in who does the measuring. In CounterGo the estimator draws the countertop with a drag-and-draw tool and the software prices what was drawn. In Counterly the drawing set is the input: the software reads the plan, extracts runs, depths, islands, backsplash and fixture breaks, and the estimator reviews what it found. For a one-kitchen retail job that difference is small. For a 40-unit building it is the whole job, because manual drawing scales with the number of units and reading a set scales with the number of distinct unit types.
What CounterGo actually does, and does well
CounterGo is a drawing and quoting tool. Moraware's own product page describes it as a six-step drag-and-draw process — set counter dimensions, add curves and bump-outs, add splashes, waterfalls and appliance cutouts, pick material — and says that as you draw, it calculates countertop square footage for takeoff and linear feet for finished edges, then arranges the layout on slabs to estimate slab count. It is fast, it works on a tablet in front of a homeowner, it prices from the shop's own price list, and it produces a branded quote. For retail countertop work that is close to the right shape of tool, and shops that like it are not wrong.
The structural difference: drawn input vs read input
Moraware's CounterGo page describes no import of architectural plans or PDF drawing sets — the layout is drawn by the user. That is the fork in the road. If your work arrives as a conversation and a tape measure, drawing it is the fastest way to get it into a computer. If your work arrives as a 60-page PDF from a GC with nineteen unit types, the drawing is a re-entry of information that is already on the page in front of you, done once per unit rather than once per type. Counterly starts from that PDF instead.
Where the time actually goes on a multi-unit job
On a multi-unit residential job the expensive part is not pricing — every tool prices fine once the geometry exists. It is producing the geometry for each unit, and then reproducing it when the architect issues a revision. A manual drawing tool asks for that work again on every revision. Reading the set means a revision is re-read rather than re-drawn. This is the claim to test on your own jobs, and it is the only claim on this page worth testing.
What Counterly does not do
Counterly is a takeoff and quoting engine, not a shop ERP. It does not schedule installs, run job tracking, manage slab inventory, dispatch trucks, or replace QuickBooks. Moraware's Systemize and Inventory products and full ERPs like ActionFlow and Stone Profit Systems cover that ground and Counterly does not compete with them. Counterly also does not replace field templating: a drawing takeoff prices and orders stone before cabinets are set, and shops that template before cutting should keep doing it.
Accuracy, stated honestly
Automated reading is a first pass an estimator confirms, not an unattended replacement for judgment. Counterly publishes its validation against completed production takeoffs, including the misses, on the accuracy page rather than asserting a headline percentage here.
What each one costs
Moraware publishes list pricing: CounterGo at $100 per user per month, Systemize at $120 per user per month with a three-user minimum and additional users after five at $50 per month, and Inventory at $50 per user per month requiring Systemize, all billed monthly with no long-term contract and no setup fee (moraware.com/pricing, read September 2026 — check it, vendors change prices). Per-seat pricing matters here: a manual drawing tool costs more as you add estimators, because estimator hours are the thing being bought. Counterly doesn't publish list prices: plans are tailored to each shop's volume, so the way to get a number is to
book a demo.
When you should stay on Moraware
If your shop is mostly retail and residential remodel, if jobs arrive as a homeowner conversation rather than a drawing set, if you are already running Systemize for scheduling and inventory and want one vendor, or if drawing a kitchen takes your estimator a few minutes and never comes back changed — CounterGo is doing the job and switching costs you more than it saves. The case for reading a drawing set gets stronger as unit count, revision frequency, and drawing-set complexity go up.
The honest one-line version: CounterGo is the better tool for jobs you measure yourself, and Counterly is the better tool for jobs that arrive as drawings. Upload one of your own plan sets and compare the output to the takeoff you already produced for it — that comparison is worth more than this page.
From the shop floor
We publish what estimators tell us about these pages, including the parts where the software was wrong. If you run takeoff in a shop and this page got something right — or got it wrong — send it to us and it goes here with your name on it, or without it if you prefer.
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